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it cosmetics confidence in a gel lotion

  • Writer: McKenzie Blake
    McKenzie Blake
  • Mar 1, 2019
  • 1 min read

Updated: Feb 1, 2020



Rating : 5/5

Price : $36.00

Size : 2.5 fl oz

Where to Buy: itcosmetics.com. Ulta, Sephora

Cruelty Free : Yes


When it comes to moisturizers, I prefer a gel, water based formula rather than a thick cream. This is a personal preference, but for my combination skin it seems to just work better. The pump delivers the perfect amount to the skin. I like to pump it out onto my hands then rub it in an upwards motion to help my skin to not sag or wrinkle as quickly. When you first use it, the product may seem watery, but after rubbing it into the skin for a bit it begins to thicken and sinks into your pores to help created a plump, juicy hydrated look. I really enjoy using this moisturizer under foundation because it doesn't seem to spread or feel to heavy under my makeup. This formula is created for ALL skin types in mind. Whether you have younger skin or aging skin, I believe this product is perfect regardless. With it 72 hours guarantee of hydration, you never feel dry or dull. This is for sure my skin care go to product.

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