it cosmetics your skin but better foundation + SKincare

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Rating : 5/5

Price : $39.50

Size : 1 fl oz

Where to Buy : itcosmetics.com, Ulta, Sephora

Cruelty Free : Yes

I was THRILLED when I saw that It Cosmetics released this new foundation. One of It Cosmetics' famous products is their CC+ cream. This cream evens skin tone, has SPF and anti-aging skincare in it, as well as giving the skin a subtle tint to it. People have been obsessed with this product since it came out many years ago. However, many users only complaint was that the CC+ cream didn't give them the coverage they desired. The CC+ isn't meant to be a full coverage foundation, but It Cosmetics' heard their consumers and listened. This past year the brand released the Your Skin But Better Foundation + Skincare. This product is medium to full coverage with a natural radiant finish. It has awesome, skin loving ingredients like hyarluronic acid, aloe vera, and vitamins E and B5 that help to smooth and hydrate the skin. The foundation comes in 40 shades with undertones like fair, light, medium, tan/rich, and deep. It helps to even skin tone, blur pores, and hide imperfections while feeling light on the skin. This product is also suitable for all skin types. This is my moms favorite foundation at the moment. She says her skin has never looked better! She loves the buildable coverage, glowy finish, and how it stays on all day without creasing. She had previously worn the CC+ cream and loved it, but like many others, she needed something with more coverage. You can use either a flat topped brush or damp sponge to apply this foundation. Then lightly dust some translucent powder to lock it in. I think this product is a game changer. It's unique formula filled with skincare and good ingredients helps your face to improve immediately and over time!